I look forward to hearing your take on how wineries might benefit from issuing NFTs. Gary Vaynerchuk released his VeeFriends NFTs a few months back which give exclusive access to his events, products and projects. The first thing that came to mind was how wineries can implement these same strategies (i.e. special events and limited wine releases). There will always be a market for people who want exclusivity and these NFTs seem to be a path in that direction. Same as you, I'm falling down the crypto rabbit hole and it's kind of fun!
Hi JP, yes, I've been closely following the wine industry's use of crypto and while I think it will be a slow adoption, there are some wineries already leading the way. I wrote a bit about this for Wine Enthusiast, you can check out the article here. https://www.winemag.com/2021/07/13/cryptocurrency-wine-nft-mondavi/
I have another deep dive on the topic coming out in a Wine Business Monthly piece soon too. Thanks for reading!
I look forward to hearing your take on how wineries might benefit from issuing NFTs. Gary Vaynerchuk released his VeeFriends NFTs a few months back which give exclusive access to his events, products and projects. The first thing that came to mind was how wineries can implement these same strategies (i.e. special events and limited wine releases). There will always be a market for people who want exclusivity and these NFTs seem to be a path in that direction. Same as you, I'm falling down the crypto rabbit hole and it's kind of fun!
Hi JP, yes, I've been closely following the wine industry's use of crypto and while I think it will be a slow adoption, there are some wineries already leading the way. I wrote a bit about this for Wine Enthusiast, you can check out the article here. https://www.winemag.com/2021/07/13/cryptocurrency-wine-nft-mondavi/
I have another deep dive on the topic coming out in a Wine Business Monthly piece soon too. Thanks for reading!